..'does exactly what it says on the tin'...
Wednesday, 30 December 2009
Tuesday, 8 December 2009
Friday, 4 December 2009
Monday, 23 November 2009
Forsman & Bodenfors are known for some great creative work, and they've recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. Simplicity of an idea is sometimes it's biggest strength. Some of the best campaign strategies are simple, and none more so than using the simple default “tagging” tool on Facebook to help create a buzz for an online competition.
The agency used the basic tools that were available to them along with a limited budget, combining them effectively into the social space that is Facebook. By merging these features they were able to reach, or in this case, attract thousands and thousands of people to their profile and engage with them in a fun, simple and interactive manner. Even the ad itself of the original idea is now demanded and doing the rounds on the Interweb.
This clearly shows the ability of Social Media and it's uses in a connecting and integrated manner. Facebook was the platform, however with the videos, blogs and countless 'tweets', Social Media became the 'medium'.
A campaign very precisely executed and simply escalated.
Friday, 13 November 2009
When visiting the bathroom
Just Never! Never! Never! Never! Never! Never!
Full Disclosure; I’ve been guilty of this. However, after realizing that tweeting while you’re supposed to be spending quality time with family is like wearing a huge neon sign that says “I’d rather be doing almost anything else then be here with you,” I am working hard to break the habit (no one’s perfect).
Children deserve your full attention. For more info, see “Spending time with family.”
Nothing turns off a partner more. See, “I’d rather be doing almost anything else than be here with you.”
Really? You tweeted during sex? I think you’ve got other issues to worry about.
Congratulations, you had sex. I’m so impressed (not!).
Only if you’re dining alone.
Only if you’re not working near an open flame or with sharp utensils. Otherwise, it’s okay, but only if your followers are “foodies.”
Really? Do you want to take that chance?
Actually, it might be okay if it’s for educational purposes or you’re sharing the event with members of the congregation.
You did read the opening paragraphs, right? However, if you’re commemorating the event for those who could not make it to the funeral, then it might be okay, but only if you are not part of the actual funeral procession. I’d also advise not to let anyone see you.
- If you’re a Congressmen: Your Head of State is speaking to you. Show some respect and pay attention or you may find yourself looking for another job.
- If you’re the General Public: In this case, you are almost certainly not in the Capitol Building, so tweeting would be perfectly acceptable and would be a great educational use for Twitter.
- If you’re the surgeon or an active participant: No.
- If you’re a student or observer: Only if you have received written permission from the patient, doctors, hospital, etc. If so, then it’s OK, especially for educational purposes.
Please consult your company’s Human Resources Department or Employee Handbook, and use your head. You’re there to work, so work. Also, if tweeting could compromise your own or someone else’s safety, then DON’T Tweet! Finally, if you’re involved in sales, marketing, recruiting or similar tasks, then Twitter can be a helpful tool, but get your boss’s permission anyway.
Unless specifically asked to do so, or unless tweeting is required, your job requires you to pay close attention during any meeting. Otherwise, you may miss the part of the conversation where you are being replaced.
Just remember what your Mom said, “If you don’t have anything nice to say, then don’t say anything.”
How much you dislike your job, boss, friends, family, etc.
Don’t do it. Once it’s out there, it’s public and you may find that you can’t apologize.
I personally support some form of a Passenger’s Bill of Rights, so if you find yourself in such a situation, it may actually help airline personnel learn of your predicament and motivate them to take action, or not.
When it IS OK to tweet.
Stealing is Stealing. Didn’t your Mom teach you that either?
Actually, you should report crimes to the appropriate authorities first. Surely you can wait to tweet about it until after you report it. Just don’t mention that you reported it. The perpetrator may be savvy enough to use Twitter’s new geo-location features to find you and thank you.
Please, please, please reach out and speak to someone, anyone. I want you to be around to thank me later.
We know that no one ever tweets while driving; it’s their passengers. Either way, you can get reports of traffic conditions faster than any other service. Just be sure to check before you start the car (see, item two in “When is it NOT OK to Tweet” above)
Twitter is filled with people announcing job opportunities. Check out TwitterJobSearch. It’s probably the best tool to search for tweets mentioning jobs based on your search criteria.
See “Witnessing a crime” above.
Only if you are NOT the person operating the vehicle.
Be sure to try the emergency phone first. However, if both that phone and your cell phone can’t get a signal; you may be close enough to the Starbucks in the lobby to get their WiFi.
Thursday, 12 November 2009
Saturday, 7 November 2009
Michael Jackson was a pioneer in his industry, an idol, a brand with immense value and a brand with love. Michael Jackson was music, he made generation after generation dance, move with him, take his journey from child to an adult, he was more than just a musician, he was revolutionary and a leader. So it's only right for him to be given tributes, personal tributes, private tributes, public tributes and sharing tributes. The latest of these tributes was at the MTV EMA's. A tribute I feel even MJ himself would have loved and enjoyed thoroughly. A tribute to everything he was, everything he gave, everything he believed in, everything he wanted.
Random individuals in the street, breaking out into their favorite MJ tracks, singing along and smiling, enjoying the music and sharing it with friends. Singing without care, singing proud, regardless of their ability or technique. Karaoke like, singing with the assistance of earphones so you can flow with the tune. A very appropriate tribute I feel. Real people, with real lives, loving the music and enjoying it freely.
Just one thing I'd like to bring your attention to, the earphones. Participant after participant, singing, smiling, dancing, all different, and all varied, apart from one thing. All accessorized with earphones, white earphones, leading to a discreet Apple Shuffle. Was it a coincidence? Was it merely random? Was it simply an accessory?
Undoubtedly a powerful and unique tribute to the King of Pop, but I just couldn't help but think that that piece could have as easily been an Apple advert. All it needed was a fade to black with the Apple logo. A highly effective Apple advert too. Although, having done that would have made it exactly that, an advert. However, now it is a tribute, a tribute to someone loving and revolutionary in music, someone valued and followed. And the earphones, well the earphones are merely just an accessory, an association, but maybe the best kind of association they could ask for.
An association with love, a revolutionary, people and music.
Thursday, 5 November 2009
This particular insect adverting video has been doing the rounds on the Interweb over the last few days. Adverts attached to flies = flying messages. Why didn't anyone think of this amazingly brilliant idea earlier I hear you ask.
In all honesty I'm not an animal or insect activist, but nor am I willing to accept such ludicrous and utterly sh*t (pardon my French) techniques that can pass as advertising.
Wednesday, 4 November 2009
It is therefore my theory, or a theory, or an adapted past theory, that a visual of thoughts and information would prove a much more effective and valuable resource for understanding and absorbing information, as well as relocating and scanning. Visuals are far more powerful than any body of text; they speak louder, say more and engage deeper. Visuals help break information down into consumable chunks, easily understood and effectively portrayed.
The future of information is visuals, whether that's data infused, complexed, or simply basic. A respected fellow, David McCandless, once said the future is 'a small line and a visual', and thats becoming more and more apparent today. A visual can tell a story, a story which sticks.
Here's a few interesting visuals from David McCandless himself...
Tuesday, 3 November 2009
Monday, 2 November 2009
Is it so bemusing to suggest that everything we consume is edited, restricted, moulded, curbed, manipulated or limited? Are 140 characters really enough for us to make a valid, well documented and fair point? Or is the 'stuff' between the lines no longer important or relevant due to the level of information available to us and the diversity of it's source's?
There is often a subtext to Digital media and information, even though that subtext may not be very well hidden, or difficult to identify. Not all that matters is glimmering and apparent on the surface. But is it so bizarre to suggest that that in itself is the draw and character of Digital media. Not only is it dynamic and layered in it's meaning and interactions, but it promotes you to think harder, search wider, explore further, connect deeper, and interact across mediums. And is that where it moves from merely being connecting and interactive, to something with more meaning and depth, something to follow, something broader, something propelling and powerful; something almost cult like.
If ever there was a time to 'read between the lines' it is now. However what you learn, or find between the lines is what could change advertising and interaction into something far deeper and more powerful.
The most powerful and connecting of words are always spoken between the lines, the question is not whether you can read those lines, but more importantly, how can you put them there in the first place.
Wednesday, 28 October 2009
Tuesday, 27 October 2009
So here's a few brands to see how well you know your brands...and yes, the most obvious of words have been excluded, but I'm sure it won't be too difficult...
From looking at some of the 'tags', surely certain brands need to look a whole lot closer at their brand image and consumer perception.
Monday, 26 October 2009
Sunday, 25 October 2009
Saturday, 24 October 2009
Kanye, again pushing the boundaries, walks the fine line between self-aggrandizement and self-mockery that runs through all of Kanye’s endeavors. But the filmmaking is on point, with cinematography and sound design that authentically portrays that feeling of being really disoriented in a nightclub. One doesn’t need to love Kanye to love the film, but the Jonze short takes what people love and hate about Kanye’s persona and then pushes it into a new, trippy realm.
Kanye West: A true entertainment superstar or a rather bizarre and random child..? Judge for yourself...
Friday, 23 October 2009
A Digital spin on Tchaikovsky’s 1812 overture.
Watch the making of it here
Take a few moments to digest the following. Paris Hilton is a astute, intelligent, decisive, confident and very aware young lady. With her own personal net worth of approximately $100 million she's shown her ability as a successful and powerful business women. She's used her perception and public image in ways most wouldn't even dream of. Her imagination and ability to grasp the moment and use it to her advantage is like that of a shrewd business head. She has clothing lines, perfumes, movies, albums, toys, make-up, jewellery and more. Her vision to differentiate, counter and expand her brand is not that of a 'spoilt blonde bimbo', but that of a wise and powerful intellect.
She knows her brand very well, but she knows her audience even better. She knows what they want to consume, and has the ability to play upon it. She has the ability to utilise her nature, and character in growing and pushing her brand forward, while constantly remaining in complete control.
So is it so ludicrous to suggest, she's not misunderstood, she's just very clever.
Tuesday, 20 October 2009
Alex Taylor, lead singer of the Arctic Monkeys and described by the NME as “the coolest man on the planet", wore a Barbour Jacket when the band played at Old Trafford. Kate Moss and Sienna Miller donned the waterproof at the Glastonbury festival and Amy Winehouse, Alexa Chung, The Feeling, Editors and Kasabian, to name but a few have all been seen wearing them.
So why is the Queen’s favourite wax coat suddenly so rock ‘n’ roll?
Part of the appeal for fashion folk is the fact that it’s so functional, comfortable and durable. Made of premium quality materials and fabrics, and stitched to perfection. Barbour Customer Repair Service is always available to their consumers and using this service will ensure their jacket’s life be long and rewarding. And now, there's an added spice to that most traditional of noble brands.
Barbour have now woken up to the potential of their brand, not merely as an aristocrat throw on, but as a fashion essential rooted in values of quality and preserve. A product valued for it's effective functionality, combined with a stringent customer service policy, and now on the shoulders of everything 'cool' and 'trendy'. With a new more fitted, fashion conscious range, Barbour is now finally, slowly and gently, allowing it's wings to spread.
Sunday, 18 October 2009
Saturday, 17 October 2009
Thursday, 15 October 2009
Monday, 12 October 2009
Saturday, 10 October 2009
Thefuntheory.com is dedicated to all things fun coming from the overall campaign:
'This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.'The first of these 'ideas' is the 'Piano Staircase'. The piano installation was created to encourage people to make the healthier choice to take the stairs as appose to using an escalator. And the results in usage of the staircase verses the escalator clearly show that fun works.
The next video depicting 'The World's Deepest Bin,' an outdoor public bin that makes a cartoonish sound of something falling very very far, had the effect of getting park-goers and passers-by to not only throw away their own rubbish, but also to clean up the rest of the park just to hear the falling sound again.
This is great ingenuity and 'thinking outside the box' (that sounds like such a prehistoric term, any-who), to truly interact with the public on a mass scale. VW has looked beyond their reach to engage with a variety of audiences in a way that is simple, humorous, clever, unique and most importantly fun. Undoubtedly, with the use of the variety of channels and mediums available for us to share and distribute information and content, this is a campaign that will have 'wings' and spread both offline and online, in a truly viral manner.
Next, they're working on an arcade style recycle bank. And who said Volkswagen were boring...
..and the changing of behaviours has already begun it seems...
Thursday, 8 October 2009
'Digital' is simply: 'Interactive Marketing' moving forward with the development of 'Digital Mediums', & not a subsidiary of 'Marketing' itself.
Wednesday, 7 October 2009
The Social Media interspace as we use it, how we use it.
Thanks to Gary Hayes at personalizemedia. Accurate at time of posting.
Saturday, 3 October 2009
So here's another Cadbury addict at it...the effort has got to be admired...
Wednesday, 30 September 2009
Monday, 28 September 2009
I couldn't help but be intrigued by a few numbers I recently came across in regards to the Superpower that is Apple. So here's a few for you to ponder and digest...
Thursday, 10 September 2009
This blogging business has rather got under my skin. It's become enjoyable, relaxing, comforting and even fulfilling. My own views, my own thoughts, my own opinions and my own style, for me to share and for all to see. It's not forced upon anyone, and no-one is asked to agree. In fact, it's sometimes better when we don't agree, when we like to have our own opinions, our own views, and our own likes, ideas become rich that way.
Well now I must go, go away, a break, a trip, a holiday, a pilgrim, whatever you may wish to call it, but I shall miss this place, this space of mine, where I'm open and honest, and speak my mind.
I sense my riddle like tendencies creeping in, so I shall leave you for now, for a short while, two weeks or so to be exact, and return full, energised, ready, glowing and with a smile.
Thursday, 3 September 2009
Wednesday, 2 September 2009
Tuesday, 1 September 2009
Monday, 31 August 2009
Friday, 28 August 2009
Wednesday, 26 August 2009
With the recent revelations of Microsoft playing about with the colour preferences of their marketing photograph and now apologising for the 'mishap', surely the more significant issue is why they feel they needed to make such changes.
Microsoft has apologized for the incident and taken the offending image down, as well as stating they would be looking further into the matter. A spokesman said: 'The image has been removed. Diversity and inclusion are core values and business imperatives of Microsoft and we apologise for any offence that might have been taken.'
From a marketing viewpoint Microsoft were both right and wrong in adapting their marketing photograph for a sensitive market, and allowing such minorities to manipulate their values and beliefs. What should be taken from this incident is to identify that differences and inequalities still exist in some parts of the world. It should be our aim to overcome these differences for a more unified and equal world, and if mishaps of this kind do nothing but remind us of the single minded minorities that are still among us, then let that be the drive for us to continue in our efforts.
Tuesday, 25 August 2009
- ► November (10)
- A True Gem
- Size Matters
- Power of Simplicity
- Internet Speeds and Costs Around the World
- Kanye West - "See You in My Nightmares"
- In Complete Harmony
- 'Spoilt blonde bimbo wannabe pop/porn star'
- Brand Barbour Branch Out
- Online Social Networking Explained
- Advertising: 1980's VS 2009
- BMW's Joy
- Power of Storytelling
- VW gets Fun
- Digital Definition by Me
- Social Media in a box
- It's like an addictive disease..but the good kind
- ► September (8)
- ► August (16)