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Thursday, 3 September 2009

It's 'our' information and we'll share if we want to

Social media is undoubtedly changing the shape of how we interact and behave on the internet. And now it seems that those changes are shaping the way we share information and content across the web.

The graph below shows how our behaviors have developed and changed in the way we share content. From traditional Email interaction it is now evident that social media in the way of Facebook and Twitter, is becoming a more prominent force in content and link sharing.


Facebook, which may be of a surprise to us, is used more for sharing information and content than Email. This shows the value of interaction and sharing, and the passing of information from content-sharers, which fulfills our need for 'realtime' information and news.

Twitter is about half as popular as Facebook in third position after Email, with only about one-tenth of users in comparison to Facebook. However, the way in which Twitter interacts with it's users and the ease of content and information sharing, combined with the ease of accessibility, it will most certainly become the number one realtime sharing force in the very near future.

Information we want, when we want it, how we want, where we want it.

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