'Fast is good, people take notice. But blistering pace is not enough. This isn't the 100 meters, but 90 minutes. Time to earn total respect, to add to your reputation and that of the shirt. To keep working, harder. To be feared, and loved.' Make The Difference, Nike.
Some truly deep, profound and touching words. A frightfully connecting and passionate script, combined with a powering and dramatic visual, make this new Nike advert a very, very enjoyable piece of 'marketing art'.
Definitely worthy of it's own post.