Anyone would think having Katie Price, Alan Whicker, Ray Mears, Piers Morgan, Duncan Bannatyne, Miquita Oliver...(pause, breathe)...and Heston Blumenthal, Amanda Holden, Kirstie Allsopp, Phil Spencer and Postman Pat thrown in for good luck would be a little too much for the 60 second spot, but my it's worked out very well. It's a great use of talent from the various channels. Its no mean feat to get such a large cast on board, and them have no obligation to Freeview or fellow cast members. Just wonder whether Sky could manage such a conglomerate of professionals.
Well done Beattie McGuinness Bungay and Freeview.