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Tuesday, 1 September 2009

'Celebalicious'

Freeviews new TV campaign hit our screens earlier today, with Celebes aplenty, B-movie-like shooting, set to the theme tune from the 1970's cop show The Professionals. And in all honesty, I loved it! It actually worked rather well and whether I should admit this or not, it bought a genuine smile to my face.

Anyone would think having Katie Price, Alan Whicker, Ray Mears, Piers Morgan, Duncan Bannatyne, Miquita Oliver...(pause, breathe)...and Heston Blumenthal, Amanda Holden, Kirstie Allsopp, Phil Spencer and Postman Pat thrown in for good luck would be a little too much for the 60 second spot, but my it's worked out very well. It's a great use of talent from the various channels. Its no mean feat to get such a large cast on board, and them have no obligation to Freeview or fellow cast members. Just wonder whether Sky could manage such a conglomerate of professionals.

Well done Beattie McGuinness Bungay and Freeview.

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