Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Sunday, 11 April 2010
Saturday, 27 February 2010
The Social Media Effect
A very simple and generic visual showing one of many different social media processes (when undertaken correctly).
Via Social Reflexion
Thursday, 25 February 2010
A Guide To The Social Media Landscape
Social media marketing is expected to dominate this year - so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO? - cmo.com
A comprehensive guide to social media platforms and what they're good for:
Monday, 23 November 2009
IKEA: Facebook Showroom
Social Media is a powerful and engaging device, connecting in so many different ways, and accessible to anyone, at anytime. Or atleast that's what we're getting told all the time. It's very easy to suggest something is the future, or a valuable asset to an industry. Social Media is almost like a revolution, the new age, the anticipated and well documented evolution of Marketing. But very rarely have we seen it's true value and potential in a real time situation or campaign. There has been the odd campaign that has worked the benefits of Social Media very successfully, but not enough to show it's true colors and capability. That is until now.
Forsman & Bodenfors are known for some great creative work, and they've recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. Simplicity of an idea is sometimes it's biggest strength. Some of the best campaign strategies are simple, and none more so than using the simple default “tagging” tool on Facebook to help create a buzz for an online competition.
The agency used the basic tools that were available to them along with a limited budget, combining them effectively into the social space that is Facebook. By merging these features they were able to reach, or in this case, attract thousands and thousands of people to their profile and engage with them in a fun, simple and interactive manner. Even the ad itself of the original idea is now demanded and doing the rounds on the Interweb.
This clearly shows the ability of Social Media and it's uses in a connecting and integrated manner. Facebook was the platform, however with the videos, blogs and countless 'tweets', Social Media became the 'medium'.
A campaign very precisely executed and simply escalated.
Forsman & Bodenfors are known for some great creative work, and they've recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. Simplicity of an idea is sometimes it's biggest strength. Some of the best campaign strategies are simple, and none more so than using the simple default “tagging” tool on Facebook to help create a buzz for an online competition.
The agency used the basic tools that were available to them along with a limited budget, combining them effectively into the social space that is Facebook. By merging these features they were able to reach, or in this case, attract thousands and thousands of people to their profile and engage with them in a fun, simple and interactive manner. Even the ad itself of the original idea is now demanded and doing the rounds on the Interweb.
This clearly shows the ability of Social Media and it's uses in a connecting and integrated manner. Facebook was the platform, however with the videos, blogs and countless 'tweets', Social Media became the 'medium'.
A campaign very precisely executed and simply escalated.
Sunday, 18 October 2009
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