..'does exactly what it says on the tin'...

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Wednesday, 28 October 2009

A True Gem

There are adverts that are funny, intriguing, connecting, engaging, powerful or dynamic. They simply work in what they are trying to put across, whether that be through humour, visuals, emotion or engagement. But sometimes, there comes an advert which combines all of these facets, all of these qualities, all of these dimensions, and it just simply works, so perfectly.

Maybe I'm being bias, or maybe I can relate to the advert more than others, or maybe I'm being perplexed by what's there, or maybe it just is a sublime piece of 'marketing art'. The new Vodafone advert from Argentina, in my view is truly and deeply epic; perfect in every way I can possibly imagine. It makes me smile, and it makes my day, a true gem. Enjoy.


Tuesday, 27 October 2009

Size Matters

A brand exists entirely in peoples minds. Therefore a brand is whatever they say or think it is. Words can only go so far in emphasizing meaning or substance. However visual aide and simple imagery can help decifer the most complex, or ubiquitous of data.

So here's a few brands to see how well you know your brands...and yes, the most obvious of words have been excluded, but I'm sure it won't be too difficult...

From looking at some of the 'tags', surely certain brands need to look a whole lot closer at their brand image and consumer perception.



Monday, 26 October 2009

Sunday, 25 October 2009

Internet Speeds and Costs Around the World

I couldn't help but look at this information and feel a little irritated, peeved, annoyed and rather jealous.  So I thought I should only rightly share it with you.


Saturday, 24 October 2009

Kanye West - "See You in My Nightmares"

The week wouldn't be complete without a mention of this short film slash music video directed by Spike Jonze starring Kanye West, "See You in My Nightmares".

Kanye, again pushing the boundaries, walks the fine line between self-aggrandizement and self-mockery that runs through all of Kanye’s endeavors. But the filmmaking is on point, with cinematography and sound design that authentically portrays that feeling of being really disoriented in a nightclub. One doesn’t need to love Kanye to love the film, but the Jonze short takes what people love and hate about Kanye’s persona and then pushes it into a new, trippy realm.

Kanye West: A true entertainment superstar or a rather bizarre and random child..? Judge for yourself...



Via Adland

Friday, 23 October 2009

Hadouken!

I couldn't resist...

Hadouken!

In Complete Harmony

1000 mobile phones, 53 different ringtone alerts, and a whole load of synchronization to reconstruct this amazing classical music piece.

A Digital spin on Tchaikovsky’s 1812 overture.


Watch the making of it here

'Spoilt blonde bimbo wannabe pop/porn star'



Last night saw a rare insight into the life of a truly global brand.  A brand with so many different dimensions and characteristics, so many different personalities and 'faces', a brand so exposed and so public. Or is it actually a brand so aware and so ingenues; a brand in control.

Some call her a blonde bimbo, a wannabe pop-star with no talent, an amateur porn-star, and in some cases even stupid. With a net worth reaching the 100's of millions, you may even have heard her being called a spoilt rich kid, with no value for money and no desire or need to have her own income. However, this 'spoilt blonde bimbo wannabe pop/porn star' has more going for her than what first meets the eye.

Take a few moments to digest the following. Paris Hilton is a astute, intelligent, decisive, confident and very aware young lady. With her own personal net worth of approximately $100 million she's shown her ability as a successful and powerful business women. She's used her perception and public image in ways most wouldn't even dream of. Her imagination and ability to grasp the moment and use it to her advantage is like that of a shrewd business head. She has clothing lines, perfumes, movies, albums, toys, make-up, jewellery and more. Her vision to differentiate, counter and expand her brand is not that of a 'spoilt blonde bimbo', but that of a wise and powerful intellect.

She knows her brand very well, but she knows her audience even better. She knows what they want to consume, and has the ability to play upon it. She has the ability to utilise her nature, and character in growing and pushing her brand forward, while constantly remaining in complete control.

So is it so ludicrous to suggest, she's not misunderstood, she's just very clever.

Tuesday, 20 October 2009

Brand Barbour Branch Out



The latest must-have fashion item is the Barbour jacket. They used to be the preserve of outdoor loving aristocrats and rugged farmers but now Barbour jackets have started to pop up in the most unlikely of places; and on the most unlikely of people.

Alex Taylor, lead singer of the Arctic Monkeys and described by the NME as “the coolest man on the planet", wore a Barbour Jacket when the band played at Old Trafford. Kate Moss and Sienna Miller donned the waterproof at the Glastonbury festival and Amy Winehouse, Alexa Chung, The Feeling, Editors and Kasabian, to name but a few have all been seen wearing them.

So why is the Queen’s favourite wax coat suddenly so rock ‘n’ roll?

Part of the appeal for fashion folk is the fact that it’s so functional, comfortable and durable. Made of premium quality materials and fabrics, and stitched to perfection. Barbour Customer Repair Service is always available to their consumers and using this service will ensure their jacket’s life be long and rewarding. And now, there's an added spice to that most traditional of noble brands.

Barbour have now woken up to the potential of their brand, not merely as an aristocrat throw on, but as a fashion essential rooted in values of quality and preserve.  A product valued for it's effective functionality, combined with a stringent customer service policy, and now on the shoulders of everything 'cool' and 'trendy'.  With a new more fitted, fashion conscious range, Barbour is now finally, slowly and gently, allowing it's wings to spread.

The only thing I sit and wonder is, can Barbour really serve both distinct set of markets successfully, without one behavioral change effecting another...

Saturday, 17 October 2009

Advertising: 1980's VS 2009

A great visualization of how Advertising has changed and developed over the last 20 to 30 years, of which much of that growth and development has only really come in the last 5 to 10 years. And the true potential of Advertising today..? Well we're still learning and exploring it...

Thursday, 15 October 2009

Simples

Is this simply the best site...ever...for all your research needs...

http://www.brandtags.net/

BMW's Joy

From the big screen and now on the box, defiantly a worthy piece for the wider public.  A joyous bit of ad art from BMW.  Whether their cars give this much pleasure and 'smiles' is up for debate, but their ad piece most definitely does.  Copious amounts of Joy.

Monday, 12 October 2009

Power of Storytelling

And who said story telling was a dying art form...

Saturday, 10 October 2009

VW gets Fun

Who said stairways can't be fun, or bins can't be intriguing..? Not Volkswagen that's for sure. In a latest campaign themed around the 'Fun Theory', VW has taken a step forward for not just a car manufacturer, but for any kind of brand in any kind of business. The core of their campaign is the notion of 'fun', and when walking up and down the stairs becomes fun, then you know your doing well.

Thefuntheory.com is dedicated to all things fun coming from the overall campaign:
'This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.'
The first of these 'ideas' is the 'Piano Staircase'. The piano installation was created to encourage people to make the healthier choice to take the stairs as appose to using an escalator. And the results in usage of the staircase verses the escalator clearly show that fun works.



The next video depicting 'The World's Deepest Bin,' an outdoor public bin that makes a cartoonish sound of something falling very very far, had the effect of getting park-goers and passers-by to not only throw away their own rubbish, but also to clean up the rest of the park just to hear the falling sound again.



This is great ingenuity and 'thinking outside the box' (that sounds like such a prehistoric term, any-who), to truly interact with the public on a mass scale. VW has looked beyond their reach to engage with a variety of audiences in a way that is simple, humorous, clever, unique and most importantly fun. Undoubtedly, with the use of the variety of channels and mediums available for us to share and distribute information and content, this is a campaign that will have 'wings' and spread both offline and online, in a truly viral manner.

Next, they're working on an arcade style recycle bank. And who said Volkswagen were boring...

..and the changing of behaviours has already begun it seems...

Thursday, 8 October 2009

Digital Definition by Me

If your expecting some sort of full blown explanation with deep rooted opinions and facts, then I'm sorry to disappoint, this is not it. This actually started with a paragraph, and now there are only two lines. Sometimes simplicity and directness is what we overlook when trying to be defining and accurate.

'Digital' is simply: 'Interactive Marketing' moving forward with the development of 'Digital Mediums', & not a subsidiary of 'Marketing' itself.


Wednesday, 7 October 2009

Social Media in a box

A super, amazing, brilliant, mesmerizing intriguing, provoking Social Media Count I came across. How Social Media has grown, developed and is evolving, at an almost remarkable pace.

The Social Media interspace as we use it, how we use it.


Thanks to Gary Hayes at personalizemedia. Accurate at time of posting.

Saturday, 3 October 2009

It's like an addictive disease..but the good kind

The Cadbury Eyebrows ad has been doing the rounds for a while now, yet it still seems to cause mass panic, humor, and admiration wherever it arises. Child, teenager, and adult alike try to make their eyes do those 'movements' to very little avail, yet it's still darn right funny and pleasing on the eye.

So here's another Cadbury addict at it...the effort has got to be admired...

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...wannabe adland creative at play...or similar... Hungry.

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