Shocking reality on streets of London

A Unicef ambient campaign hit the streets earlier today. The campaign launched in the streets of London, is focusing on generating support for children in Haiti and vulnerable street children around the world. The campaign is not only visually powerful, but also informing. Each cut-out will be accompanied with a 'guardian', providing further information and insight to members of the public on exactly what it represents.

Michael Newsome, Unicef UK's director of individual giving, says: “Through this campaign, we are calling on the public to help Unicef put it right for the children of Haiti, and others around the world.”

The campaign is part of Unicef's 'Put It Right' initiative.

A truly great piece of creative work and inspiring execution; for an even greater cause.