..'does exactly what it says on the tin'...

Showing posts with label visual. Show all posts
Showing posts with label visual. Show all posts

Saturday, 27 February 2010

The Social Media Effect

A very simple and generic visual showing one of many different social media processes (when undertaken correctly).

Thursday, 12 November 2009

Typography: Visual Communication

Typography: The design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type.

More than just words.

Wednesday, 4 November 2009

Visualization

We have a tendency of storing things based on text, but text is a slow tool for recollection and remembrance. It is far too complex yet static for us to take in and absorb effectively, and then relocate as and when required. Text is flat and monotonous, it has no layers, or dynamic approach to stimulate various parts of our minds.

It is therefore my theory, or a theory, or an adapted past theory, that a visual of thoughts and information would prove a much more effective and valuable resource for understanding and absorbing information, as well as relocating and scanning. Visuals are far more powerful than any body of text; they speak louder, say more and engage deeper. Visuals help break information down into consumable chunks, easily understood and effectively portrayed.

The future of information is visuals, whether that's data infused, complexed, or simply basic. A respected fellow, David McCandless, once said the future is 'a small line and a visual', and thats becoming more and more apparent today. A visual can tell a story, a story which sticks.

Here's a few interesting visuals from David McCandless himself...

Tuesday, 27 October 2009

Size Matters

A brand exists entirely in peoples minds. Therefore a brand is whatever they say or think it is. Words can only go so far in emphasizing meaning or substance. However visual aide and simple imagery can help decifer the most complex, or ubiquitous of data.

So here's a few brands to see how well you know your brands...and yes, the most obvious of words have been excluded, but I'm sure it won't be too difficult...

From looking at some of the 'tags', surely certain brands need to look a whole lot closer at their brand image and consumer perception.



Saturday, 17 October 2009

Advertising: 1980's VS 2009

A great visualization of how Advertising has changed and developed over the last 20 to 30 years, of which much of that growth and development has only really come in the last 5 to 10 years. And the true potential of Advertising today..? Well we're still learning and exploring it...

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...wannabe adland creative at play...or similar... Hungry.

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