..'does exactly what it says on the tin'...

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Monday, 23 November 2009

IKEA: Facebook Showroom

Social Media is a powerful and engaging device, connecting in so many different ways, and accessible to anyone, at anytime. Or atleast that's what we're getting told all the time. It's very easy to suggest something is the future, or a valuable asset to an industry. Social Media is almost like a revolution, the new age, the anticipated and well documented evolution of Marketing. But very rarely have we seen it's true value and potential in a real time situation or campaign. There has been the odd campaign that has worked the benefits of Social Media very successfully, but not enough to show it's true colors and capability. That is until now.

Forsman & Bodenfors are known for some great creative work, and they've recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. Simplicity of an idea is sometimes it's biggest strength. Some of the best campaign strategies are simple, and none more so than using the simple default “tagging” tool on Facebook to help create a buzz for an online competition.

The agency used the basic tools that were available to them along with a limited budget, combining them effectively into the social space that is Facebook. By merging these features they were able to reach, or in this case, attract thousands and thousands of people to their profile and engage with them in a fun, simple and interactive manner. Even the ad itself of the original idea is now demanded and doing the rounds on the Interweb.

This clearly shows the ability of Social Media and it's uses in a connecting and integrated manner. Facebook was the platform, however with the videos, blogs and countless 'tweets', Social Media became the 'medium'.

A campaign very precisely executed and simply escalated.


Friday, 13 November 2009

When is it NOT OK to Tweet?


When visiting the bathroom

Do I have to explain this one? And for god’s sake, NEVER twitpic!
While driving
Just Never!  Never!  Never!  Never!  Never!  Never!
Spending time with family
Full Disclosure; I’ve been guilty of this. However, after realizing that tweeting while you’re supposed to be spending quality time with family is like wearing a huge neon sign that says “I’d rather be doing almost anything else then be here with you,” I am working hard to break the habit (no one’s perfect).
When teaching children, or doing just about anything with children, unless you are tweeting with them.
Children deserve your full attention. For more info, see “Spending time with family.”
Before sex
Nothing turns off a partner more. See, “I’d rather be doing almost anything else than be here with you.”
During sex
Really? You tweeted during sex? I think you’ve got other issues to worry about.
After sex
Congratulations, you had sex. I’m so impressed (not!).
During a meal
Only if you’re dining alone.
While preparing a meal
Only if you’re not working near an open flame or with sharp utensils. Otherwise, it’s okay, but only if your followers are “foodies.”
During religious ceremonies
Really? Do you want to take that chance?
Actually, it might be okay if it’s for educational purposes or you’re sharing the event with members of the congregation.
During Funerals
You did read the opening paragraphs, right? However, if you’re commemorating the event for those who could not make it to the funeral, then it might be okay, but only if you are not part of the actual funeral procession. I’d also advise not to let anyone see you.
During a Presidential Address to Congress
  • If you’re a Congressmen: Your Head of State is speaking to you. Show some respect and pay attention or you may find yourself looking for another job.
  • If you’re the General Public: In this case, you are almost certainly not in the Capitol Building, so tweeting would be perfectly acceptable and would be a great educational use for Twitter.
During Surgery
  • If you’re the surgeon or an active participant: No.
  • If you’re a student or observer: Only if you have received written permission from the patient, doctors, hospital, etc. If so, then it’s OK, especially for educational purposes.
While Working
Please consult your company’s Human Resources Department or Employee Handbook, and use your head. You’re there to work, so work. Also, if tweeting could compromise your own or someone else’s safety, then DON’T Tweet! Finally, if you’re involved in sales, marketing, recruiting or similar tasks, then Twitter can be a helpful tool, but get your boss’s permission anyway.
During a Business Meeting
Unless specifically asked to do so, or unless tweeting is required, your job requires you to pay close attention during any meeting. Otherwise, you may miss the part of the conversation where you are being replaced.
When meeting with people (or clients) whom you don’t like or respect
Just remember what your Mom said, “If you don’t have anything nice to say, then don’t say anything.”
keyinfluencertweet

How much you dislike your job, boss, friends, family, etc.
Don’t do it. Once it’s out there, it’s public and you may find that you can’t apologize.
While stuck on an airplane that has not taken off for several hours
I personally support some form of a Passenger’s Bill of Rights, so if you find yourself in such a situation, it may actually help airline personnel learn of your predicament and motivate them to take action, or not.

When it IS OK to tweet.

When planning a crime
Go ahead. The police don’t even know what Twitter is, anyway.
When committing a crime (even if it’s just bananas
Stealing is Stealing. Didn’t your Mom teach you that either?
Witnessing a crime
Actually, you should report crimes to the appropriate authorities first. Surely you can wait to tweet about it until after you report it. Just don’t mention that you reported it. The perpetrator may be savvy enough to use Twitter’s new geo-location features to find you and thank you.
Contemplating or committing suicide
Please, please, please reach out and speak to someone, anyone. I want you to be around to thank me later.
Traffic updates
We know that no one ever tweets while driving; it’s their passengers. Either way, you can get reports of traffic conditions faster than any other service. Just be sure to check before you start the car (see, item two in “When is it NOT OK to Tweet” above)
Job opportunities
Twitter is filled with people announcing job opportunities. Check out TwitterJobSearch. It’s probably the best tool to search for tweets mentioning jobs based on your search criteria.
Local/National Emergencies
See “Witnessing a crime” above.
During a Commute
Only if you are NOT the person operating the vehicle.
While trapped in an elevator for 41 hours
Be sure to try the emergency phone first. However, if both that phone and your cell phone can’t get a signal; you may be close enough to the Starbucks in the lobby to get their WiFi.
Surely there are many other times when it’s OK, or not OK to tweet, so please leave your ideas in the Comments. I’d love to tweet about them.
(Via twitip.com)

Thursday, 12 November 2009

Typography: Visual Communication

Typography: The design and use of typefaces as a means of visual communication from calligraphy to the ever-developing use of digital type.

More than just words.

Saturday, 7 November 2009

Apple Tribute


Every so often you come across a genuinely sublime piece of marketing. It does everything it's set out to do, and it does it effectively, precisely, and in a way that the consumer see's more than just an advert.  Very rarely though do you come across a piece of work which is simply not an advert, not a marketing piece, not a brand engagement exercise, but through it's execution, and sheer brilliance it works so effectively, so subliminally, so intelligently.

Michael Jackson was a pioneer in his industry, an idol, a brand with immense value and a brand with love. Michael Jackson was music, he made generation after generation dance, move with him, take his journey from child to an adult, he was more than just a musician, he was revolutionary and a leader. So it's only right for him to be given tributes, personal tributes, private tributes, public tributes and sharing tributes. The latest of these tributes was at the MTV EMA's. A tribute I feel even MJ himself would have loved and enjoyed thoroughly. A tribute to everything he was, everything he gave, everything he believed in, everything he wanted.

Random individuals in the street, breaking out into their favorite MJ tracks, singing along and smiling, enjoying the music and sharing it with friends. Singing without care, singing proud, regardless of their ability or technique. Karaoke like, singing with the assistance of earphones so you can flow with the tune. A very appropriate tribute I feel. Real people, with real lives, loving the music and enjoying it freely.

Just one thing I'd like to bring your attention to, the earphones. Participant after participant, singing, smiling, dancing, all different, and all varied, apart from one thing. All accessorized with earphones, white earphones, leading to a discreet Apple Shuffle. Was it a coincidence? Was it merely random? Was it simply an accessory?

Undoubtedly a powerful and unique tribute to the King of Pop, but I just couldn't help but think that that piece could have as easily been an Apple advert. All it needed was a fade to black with the Apple logo. A highly effective Apple advert too. Although, having done that would have made it exactly that, an advert. However, now it is a tribute, a tribute to someone loving and revolutionary in music, someone valued and followed. And the earphones, well the earphones are merely just an accessory, an association, but maybe the best kind of association they could ask for.

An association with love, a revolutionary, people and music.

Thursday, 5 November 2009

Insectvertising



This particular insect adverting video has been doing the rounds on the Interweb over the last few days. Adverts attached to flies = flying messages. Why didn't anyone think of this amazingly brilliant idea earlier I hear you ask.

The ads attached to some string (or leash) are light enough for the insects to carry around and are virtually impossible to ignore. This guerrilla tactic could open up a whole new way for marketers to spread their messages, and incorporate a whole new medium into their ever expanding armory.

However, while everyone's been amazed, in awe and pleasantly surprised by these happenings, I couldn't help but stop to think, would I want my 'brand' name on the end of a fly? Using these flies as living commercial space, restricting them, containing them, preventing them from being able to fly, limiting them. Is that something I would want my brand associated with, or moreover, is that something you would like your brand associated with?

The first they may well be, unique and fresh, but sometimes, in certain situations there's reasons why no one else has gone down such a path, why no one has tried that particular approach. If anything I wouldn't be too surprised if it did more damage to a brand than good.

In all honesty I'm not an animal or insect activist, but nor am I willing to accept such ludicrous and utterly sh*t (pardon my French) techniques that can  pass as advertising.

The ad industry is built upon creativity, this is not it.

Wednesday, 4 November 2009

Visualization

We have a tendency of storing things based on text, but text is a slow tool for recollection and remembrance. It is far too complex yet static for us to take in and absorb effectively, and then relocate as and when required. Text is flat and monotonous, it has no layers, or dynamic approach to stimulate various parts of our minds.

It is therefore my theory, or a theory, or an adapted past theory, that a visual of thoughts and information would prove a much more effective and valuable resource for understanding and absorbing information, as well as relocating and scanning. Visuals are far more powerful than any body of text; they speak louder, say more and engage deeper. Visuals help break information down into consumable chunks, easily understood and effectively portrayed.

The future of information is visuals, whether that's data infused, complexed, or simply basic. A respected fellow, David McCandless, once said the future is 'a small line and a visual', and thats becoming more and more apparent today. A visual can tell a story, a story which sticks.

Here's a few interesting visuals from David McCandless himself...

Tuesday, 3 November 2009

Don't Tell The Boss

The next time you think your having a bad day at work just think of this guy...

Monday, 2 November 2009

Are you happy..?


Read Between The Lines..Part2

Another form of 'reading between the lines'....Soulwax: Nite Versions, Any Minute Now...




Read Between The Lines



A notion, an idea, an ability.

Is it so bemusing to suggest that everything we consume is edited, restricted, moulded, curbed, manipulated or limited? Are 140 characters really enough for us to make a valid, well documented and fair point? Or is the 'stuff' between the lines no longer important or relevant due to the level of information available to us and the diversity of it's source's?

There is often a subtext to Digital media and information, even though that subtext may not be very well hidden, or difficult to identify. Not all that matters is glimmering and apparent on the surface. But is it so bizarre to suggest that that in itself is the draw and character of Digital media. Not only is it dynamic and layered in it's meaning and interactions, but it promotes you to think harder, search wider, explore further, connect deeper, and interact across mediums. And is that where it moves from merely being connecting and interactive, to something with more meaning and depth, something to follow, something broader, something propelling and powerful; something almost cult like.

If ever there was a time to 'read between the lines' it is now. However what you learn, or find between the lines is what could change advertising and interaction into something far deeper and more powerful.

The most powerful and connecting of words are always spoken between the lines, the question is not whether you can read those lines, but more importantly, how can you put them there in the first place.

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...wannabe adland creative at play...or similar... Hungry.

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